The Analytics page gives you a more detailed breakdown of how Freway is performing. You’ll find it in the left sidebar of your Freway dashboard.
Use the selector at the top to choose your time range. What’s available depends on your plan:
The top row shows four summary metrics for the selected period:
The funnel visualization shows you where customers drop off:
This helps you spot patterns. If most customers drop off before entering their email, Janine won’t have a way to reach them. If they drop off after payment, there might be a technical issue worth investigating.
A breakdown of each active channel showing:
Some brands do better with SMS, others with email. This breakdown shows you what’s working for your store.
A chart showing day-by-day activity over the selected period. You can see checkout volume, conversion counts, and revenue plotted over time. Useful for spotting weekly patterns or seeing the effect of a sale or promotion.
Click the Conversion Details tab to see individual conversions with full attribution: which channel closed the sale, the cart value, the commission charged, and the conversation timeline.