How it works
This page gives a high-level overview. For details, see the Checkout Agent and Lifecycle Agent sections.
Two agents, one buyer profile
Freway runs two AI agents:
- Checkout Agent: Intervenes when a buyer hesitates at checkout. Available on all plans.
- Lifecycle Agent: Handles post-purchase nurturing, cross-sells, and winback. Available on the Enterprise plan.
Both agents share the same buyer profile. If Janine resolved a shipping question during checkout, she won’t ask again in a post-purchase follow-up. Context carries over.
The Checkout Agent
When a buyer starts checkout, Freway’s pixel collects signals: what stage they’re at, how long they’ve been there, what’s in their cart. If the buyer stalls, Janine steps in with a message on the best available channel.
She doesn’t send templates. She has conversations based on the buyer’s specific situation, pulling from your product catalog and knowledge base.
You only pay commission on sales she closes. Organic conversions (buyers who complete checkout on their own) cost nothing.
See Checkout Agent: How it works for the full breakdown.
The Lifecycle Agent
After purchase, the Lifecycle Agent takes over:
- Pre-purchase nurturing: Follows up with visitors who browsed but didn’t buy, using context from their actual browsing behavior.
- Post-purchase follow-up: Cross-sells and review requests timed to each buyer individually.
- Winback: Spots disengagement per person and re-engages with the minimum effective offer.
- Continuous optimization: Tests timing, tone, channel, and offer on every interaction.
See Lifecycle Agent overview for details.
Cross-merchant intelligence
Every resolved objection across the Freway network makes both agents smarter. Buyers who opted in at one Freway store get instant checkout at another. No PII crosses merchant boundaries.
See Cross-merchant intelligence for how the network works.
