How the Checkout Agent works
What happens between a buyer starting checkout and Janine closing the sale.
Freway watches every checkout on your store. When a buyer stalls, Janine steps in on the best available channel. She might answer a sizing question, suggest a better-fitting product, or help them past a confusing shipping form.
You only pay commission on sales she closes.
When a buyer starts checkout, Freway’s pixel collects signals:
These signals feed into Freway’s decision engine.
Freway classifies each checkout based on the signals it collects:
Janine picks the best channel based on what contact info she has and what your plan supports:
Janine doesn’t send a “you left something in your cart” email. She has a conversation.
Depending on the buyer’s intent, she might:
She pulls answers from your knowledge base and your product catalog. If she can’t handle something, she escalates to your team.
When the buyer completes their purchase, Freway attributes the sale to the channel and conversation that closed it. You’ll see this in your analytics dashboard, including the commission.
Freway tracks those too. If a buyer completes checkout without any interaction from Janine, it’s marked as an organic conversion. You pay zero commission on organic sales.
Once the sale is complete, the Lifecycle Agent takes over. It handles post-purchase follow-up, cross-sells, and winback conversations. The Checkout Agent and Lifecycle Agent share the same buyer profile, so there’s no gap in context.