Pre-purchase nurturing

What it does

When a visitor browses your store, looks at products, and leaves without buying, the Lifecycle Agent remembers what they looked at. If they come back, Janine has context. If they don’t, she follows up.

This is different from a welcome drip. A welcome drip sends the same 5 emails to every subscriber regardless of what they did on your site. The Lifecycle Agent sends messages based on actual browsing behavior.

Example

A visitor spends 4 minutes on a specific product page, adds it to their cart, then leaves. Two days later, Janine follows up:

“Hey — I noticed you were looking at the Trail Runner Pros the other day. Still thinking about them? Happy to answer any questions about sizing or fit.”

Compare that to a generic welcome email that says “Thanks for signing up! Here’s 10% off your first order.”

How it decides when to follow up

The Lifecycle Agent tracks engagement signals: time on page, products viewed, cart additions, return visits. It uses these signals to decide:

• Whether to follow up at all (a 3-second bounce isn’t worth a message)
• When to follow up (same day, next day, a week later)
• What to say (mention the specific products they looked at)
• Which channel to use

Why it works

People respond to messages about things they actually looked at. A follow-up that references the specific product someone spent time on gets opened. A generic “Thanks for signing up, here’s 10% off” gets ignored. The difference is context.